1.) Take an ordinary-looking van.
2.) Instead of pimping it out with chrome, bling, or any of the other accoutrements you see on some vehicles that outwardly display the maturity of the people inside, fit it bumper-to-bumper in a soothing, green carpet of AstroTurf to calm the senses and pique the interest of passers by on their way to work in the morning.
3.) Slap a strategically-placed advertisement on the side and you suddenly have people asking “Who the hell is Jones Cane Sugar Soda?”
This is what I saw on the way to work this morning, and even though I’m probably not in the market for cane sugar soda right now, it immediately grabbed my attention in a funky kind of way.
I thought it looked pretty cool. A soothing bit of eye candy on wheels on this dull, grey, and very un-summerlike morning!
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No surprise there… THAT is a Quebec license plate!